Sincerity in the Age of Algorithms: How to Win Followers Without Losing Your Soul
Coming up: Tune in to @thebarakaheffect for our podcast with Sheikh @farhanbinrafee - where we discuss about Maximizing our Da'wah impact through Social Media.
It was a lively, exciting and uplifting conversation about Sh. Farhan's journey to knowledge and unique experience into the Islamic University of Madinah, the origin story of the Sunnah hub, and how he eventually
These days, the realm of da'wah via social media has been seen as taboo, "full of fitna", or a "nest of insincerity". But in this conversation, we bring a different paradigm shift entirely: Instead of whining about "how much fitna" is out there, instead, WE play our part to step up and fill it with good!
I especially appreciate the perspective he brought on how all the great scholars of the past would utilize the cutting edge technology of their time (from cassettes, to blogs, to audio CD series, to DVDs, etc) to propagate Islamic knowledge, and calling people to Allah. And not to forget, at the time, those mediums were also "full of fitna" and haram too.
Just like all technology (how many of today's generation of youth don't even know what "cassettes" 📼 are!), perhaps a time will come when social media will go: only to be replaced with something "new" at the time. So if WE fail to step up and make the best out of the technology of the day, the ummah loses out.
We also spoke about how Muslims need to step up and own this space, aim high, and don't hold back: Don't allow Shaitan's tricks of magnifying the "fear of fame" into false humility to drive us into overthinking and paralyze us from taking action. We are not promoting ourselves: we are promoting the Qur'an and the Sunnah - take honor in that, and embrace it wholeheartedly!
Okay, don't want to give away too much. Watch this space!
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